Data-driven creative direction from 3,644 posts across 3 platforms
March 18, 2026
Curiosity gap hooks outperform by 3.7x. Only 43 posts use this style out of 3,644 — that's just 1.2% of all content. This is a massive untapped opportunity. Recommendation: Film 5 curiosity gap videos next session.
Interviews and tutorials massively outperform solo DTC content (2.2x). Yet only 4% of Epic Dental's content uses these formats. 93% of content is solo DTC. Recommendation: Diversify — add 2 interviews and 2 tutorials per month to the content calendar.
| # | Caption | Platform | Views | Hook Style |
|---|---|---|---|---|
| 1 | Brushing Alone Won't Get Rid Of Tooth Sweaters | TikTok | 8.2M | question |
| 2 | Weird Things People Don't Know About Teeth | 2.4M | question | |
| 3 | If You Throw Up Don't Do This | TikTok | 2.4M | bold_statement |
| 4 | You Can Fix Gritty Teeth | 2.3M | curiosity_gap | |
| 5 | Plaque VS Tartar | 2.1M | bold_statement | |
| 6 | What Is Plaque? | TikTok | 2.0M | bold_statement |
| 7 | You Can Cure Cavities | TikTok | 1.7M | question |
| 8 | How To You Fix Your Gritty Teeth | TikTok | 1.6M | bold_statement |
| 9 | Is Fluoride Harming Your Teeth? | TikTok | 1.4M | bold_statement |
| 10 | Never Rinse Your Mouth With Hydrogen Peroxide | 1.3M | question |
7 of top 10 use question or bold_statement hooks. All are solo DTC format — proving the format works when paired with the right hook. The #1 video (8.2M views) uses a question hook with a curiosity-driven caption. Combine these winning hooks with underused formats (interview, tutorial) for compounding effect.
| Metric | Epic Dental | thebentist |
|---|---|---|
| Total Posts | 3,644 | 3,496 |
| Avg Views / Post | 14,974 | 3,857,632 |
| Total Views | 54.6M | 13.5B |
| Avg Likes / Post | 399 | 214,529 |
thebentist gets 257x more average views with a nearly identical post count. The content volume is matched — Epic Dental is not being outworked. The gap is in format, hooks, and presentation style. Recommendation: Deep-dive thebentist's top 50 hooks and reverse-engineer their format mix. The data says the opportunity is in HOW, not HOW MUCH.
Based on data analysis of 3,644 posts, hook performance, and format multipliers.
Curiosity gap is the highest performing hook style at 3.7x average. Sleep/teeth crossover is proven viral territory. This is the single highest-ROI video to film next.
Interview format averages 33,098 views (2.2x overall average) but accounts for just 2.4% of content. Combine with question hook for double multiplier.
Curiosity gap + contrarian combo. Contrarian alone does 1.1x, but paired with curiosity gap framing, this targets the 3.7x multiplier while adding controversy for shareability.
Tutorial format averages 32,976 views (2.2x) but makes up just 1.5% of content. Teeth whitening is the #1 searched dental topic. High search intent + high-performing format.
List format + emotional hook (1.8x multiplier). The word "destroying" triggers loss aversion. "Right now" adds urgency. Emotional hooks are underused at only 15 posts total.